Board Members

Our volunteer Board of Directors is a diverse group representing businesses and non-profit organizations throughout Grimsby and the Niagara Region. Dedicated members of the Grimsby Chamber, the board comes together to provide expertise, strategic direction, and overall guidance to the Chamber. The Board’s role is a vital one, bringing leadership, integrity, innovation, and a tremendous pool of knowledge to Chamber activities.


The Executives

Sean Reid


Arrowhead Coaching

Sean is a small business owner and certified professional coach, specializing in leadership coaching and advisory services for construction, technology, and not-for-profit executives.

Over the course of his career, Sean has accumulated two and a half decades of experience leading, growing, and advising high-performance organizations. He has counseled executives and industry leaders on corporate strategy, team performance, meetings and communication, and operational execution.

Prior to the 2019 launch of his own company, Sean spent ten years leading the Ontario division of a national construction association. Earlier in his career, Sean served as a marketing and corporate communications leader with one of Canada’s largest software companies, and as a communications advisor to a senior Federal cabinet minister.

Sean lives in Grimsby with his wife and their two daughters and serves as a Deacon in his local church.

Len Larose

Vice Chair

The Olive Board

As an innovative and accomplished business owner, Len has proven to be successful as the President and CEO of PBI (Printing By Innovation). With over 25 years of experience in the printing industry, Len has found a niche with PBI, positioning the company as a one-stop shop, with a true understanding of the Direct Mail and Packaging Market.

Through the love of food, wine, and entertaining friends, Len and his wife Leanna opened The Olive Board in Grimsby in July of 2019. With their newfound passion for the Food Service Industry, they quickly started planning for their second location in Ancaster, and now a third location in Waterloo. Len has called Grimsby home for over 20 years and enjoys spending time with his wife Leanna and their four children. During downtime, he enjoys spending quality time with friends and family, skiing in the winter, or spending time on the water during the summer months.

Genevieve Groat


Padgett Business Services

In 2018,  Genevieve relocated from Alberta to Ontario with her husband and three sons. She is currently the Chief Operating Officer working alongside her husband Nathan Groat, running Padgett Business Services Grimsby.

Genevieve is a Seasoned Executive and Project Manager with 15+ years of experience managing multi-million-dollar IT business transformation programs, coordinating with workforce teams of 70+. Project Management Professional, Change Management, and Business Analysis certifications. She is passionate about the community and can not wait to grow old here.

Carole Fuhrer

Past Chair & Secretary

Community Care of West Niagara

Carole and her family live in and are active supporters of Grimsby and its local business community. Carole is a representative of the Joint Accessibility Advisory Committee (JAAC) on behalf of the Town of Grimsby. JAAC promotes and facilitates a barrier-free municipality for citizens of all abilities (universal accessibility), including persons with disabilities.

The Directors

Alex Heidbuechel

BLVD Portraits of Distinction

Alex has worked as a professional photographer for over 20 years. In 2011, his business expanded with the acquisition of a storefront studio in Grimsby, and BLVD Portraits of Distinction was born. At his studio, Alex creates headshots and artistic wall portraits that celebrate and honour people’s passions, achievements, and families.

Alex brings a unique perspective to the Board, having been self-employed most of his life, originally as a personal trainer and later as a professional photographer. At the core of both careers has been Alex’s passion for authentically connecting with people. He also enjoys helping others to connect in a spirit of acceptance and inclusivity, something he has brought to community groups and organizations with which he has volunteered over the years.

Alex has called Grimsby home since 2009, where he lives ad plays with his two children and his wife.

Mina Johl

Vozul Foods

Mina is a seasoned business professional with extensive experience in the energy and infrastructure sectors, spanning 15 years and 3 continents. Mina has led and managed several high-value initiatives through B2B and B2G sales, designed customer-centric engagement strategies, and developed solutions for human capital management, within a technology leader and a Fortune 500 company.

Mina places immense value in trust, transparency and has been instrumental in designing successful partnerships across the disciplines and cultures she has touched along the way. An ex-professional golfer, She retains her love for the game and is a coach to many who seek to learn.

Mina lives in Grimsby with her mother, with who she co-founded Vozul, offering a sneak peek into the culinary beauty of Kashmir, India.

Daniel Vandersteen

The Dutch Shop

Daniel is a Grimsby native with a passion for marketing and technology. After graduating as a graphic designer, Daniel worked in Toronto, St Catharines, and Niagara Falls in digital marketing and web development before returning home to take over The Dutch Shop in 2019.

As the owner of one of Grimsby’s oldest continuously running businesses, Daniel has a respect for tradition and history, while seeing opportunities to modernize and reimagine business. He is excited to work with local businesses to help Grimsby realize its full potential.

Daniel lives in Grimsby with a house plant that’s not doing great.

Kendra Wintels

Kinetic Elements Dance Studio

Kendra is a fully certified dance educator that runs Kinetic Elements Dance Inc. a dance studio in downtown Grimsby. Kendra has traveled and performed all around the World. She is happy to call Grimsby her home.

Kendra has also a graduate from George Brown College in their Social Service Worker program. From there Kendra has developed her own program for young dancers called Decipher to use movement and dance as a tool to help them recognize their strengths, build confidence and develop their self-esteem.


Rebecca Shelley

Executive Director

Rebecca provides the Chamber with excellent management of membership programs and events.

She brings 20 years of professional experience to her role with the Grimsby & District Chamber of Commerce, most recently from Bell Media. Rebecca has many years of office management, administrative, organizational and coordination experience. Her background embraces small- and medium-sized businesses, including a wine agency, a media company, and an IT security firm run by former Dragon Robert Herjavec.

Village StudioMany thanks to Bryan Macaulay of Village Studio for donating his time and talent to capture our board member photos.

If you’d like to join our Board of Directors or volunteer for one of our committees, please contact Rebecca Shelley at or 905-945-8319.

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